TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and streaming services has